Travel Into The Future: Enhancing Infrastructure Planning with Planned Property Data
Building and sustaining a resilient telecommunications infrastructure requires a whole load of planning. You need to worry about your customer’s location and behaviour now and predict how it will change in the future. This is especially important because developing and maintaining your network takes a substantial amount of money and time – especially if you’re extending into rural areas.
Wouldn’t it be amazing if you could peer into the future, foreseeing your customers’ locations and needs several years down the line? While we haven’t quite perfected the miso T.A.R.D.I.S., Ordnance Survey (OS) offers a practical solution in the form of planned property data.
Your OS Crystal Ball
Ordnance Survey is the national mapping agency for Great Britain and has a wealth of accurate and reliable geospatial information that you can use to predict the future.
Your metaphorical crystal ball for addresses in England, Wales and Scotland is called AddressBase Premium. It combines Local Authority, Ordnance Survey and Royal Mail addresses at all stages of the property lifecycle.
We’re talking provisional addresses (proposed planning developments i.e., your potential future customers) and historic information. These are 40 million regularly updated addresses that are invaluable for infrastructure planning because you can see the houses that haven’t been build yet.
What’s even better you can have this view for the entirety of Great Britain or just look at the regions you’re most interested in.
The Yarnfield Paradox
A really great example of this is the Staffordshire village of Yarnfield, which currently has just over 500 households. With this information, you might not see any opportunities for network expansion.
However, there’s a plan for 3,000 new properties to be built in a new settlement called Meecebrook a couple of minutes down the road from there. Now, growing your infrastructure in that area sounds much more appealing.
With AddressBase Premium, you could see all those addresses once the local authority updates the Local Land and Property Gazetteer.
Future Insights
You don’t need to design a flux capacitor to get a view of the future. With planned property information, you can plan infrastructure investments strategically knowing where new properties are being built. You can also enrich this data with things like property types and social demographics to model things like utilisation across networks.
It’s not only valuable for infrastructure specialists either, it’s going to appeal to your marketing team too. As it’s address-based, they can start planning out early campaigns where direct mail will be a breeze.
So, if you’re interested in becoming a time traveller and understanding more about OS data please get in touch. We can even help you to enrich what you have to give you an even more valuable insight into the future.